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That call you just got on your cellphone could be a nearby billboard calling you. Advertisers have figured out how to let a billboard call bluetooth enabled phones that come within range. And they're claiming a 15% conversion rate!
August 22, 2005 in Advertising, Technology | Permalink
McDonald's billboards have been calling me for years with a much larger coversion rate!
September 06, 2005 at 04:55 PM
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