File this one under "a good idea I had that someone else beat me to"!
Calvin Klein is unveiling a living billboard tomorrow in Times Square to promote the CK One fragrance. At a Slava's Snowshow marketing retreat many months back, I had an idea to have a live billboard opposite the TKTS Booth, where clowns could actually perform live in Times Square throughout the day. I contacted several billboard companies and some of the advertisers who have large billboards in Times Square...but alas, wasn't able to make it happen (plus there's the little issue of having clowns to staff a billboard every day in the summer heat, rain, etc). But it's still a great idea. I'm curious to see how CK's version will work. Sounds like it's going to be a one-day thing, but I'm not sure.
Well no one gets the prize for having the idea first. The glory goes to the one who gets it done first.