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September 2005

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Favorite Blogs

  • 43 Folders
    Great info on productivity and time management.
  • 800-CEO-READ Blog
    Recommending and selling business books
  • ArtsJournal
    Daily digest of arts, culture and ideas
  • Boing Boing
    A Directory of Wonderful Things
  • Brand Autopsy
    Alleviating the pain and suffering marketing problems are inflicting upon businesses
  • BroadwayStars
    Everything you need to know about theatre, every day.
  • Business 2.0
    What works. What's cool. What's next.
  • Church of the Customer
    All about word of mouth, customer evangelism and citizen marketers.
  • ClickZ
    Internet Marketing Solutions for Marketers
  • CMO Magazine
    The Resource for Marketing Executives
  • Corante New York
    Latest tech and business developments in New York City.
  • Duct Tape Marketing
    A blog channel of 9 marketing-specific blogs
  • Fast Company Now
    Fast Company magazine's staff Weblog
  • Intelliblog
    Tracks trends, issues, ideas and interesting discoveries in the fields of marketing, marketing intelligence, brand management, product development and corporate reputation
  • Jaffe Juice
    An unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity
  • MarketingProfs
    Marketing Concepts and Strategies: Expert Articles and Commentaries
  • Micro Persuasion
    Steve Rubel blogs on how weblogs and citizen journalism are impacting public relations.
  • Robin Good's Latest News
    Independent Publishing News, e-Marketing Articles, Online Collaboration Reviews
  • Seth's Godin
    Bestselling author, entrepreneur and agent of change
  • The Industry Standard
    Internet News for Internet Business
  • WebSense
    Marketing, Advertising, Media and Business -- Reshaped
  • Wired News
    News site and magazine, covering technology, culture, business and politics.

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June 23, 2005

Comments

Joseph Jaffe

Richard - anyone who calls me a hero deserves a quick response :)

I'm going to respond in more depth on my blog...but I just wanted to thank you for your thoughts. I guess my question to you would be, are you wearing your consumer or marketer hat when you say you love it.

I think it works for consumers...but my concern is the message it sends out to employees...and also the "now what you got" challenge for the brand and company. How exactly do you follow this kind of promotion?

That being said, it could be the kind of drastic shot of adrenalin needed, although there's a fine line between drastic and desperate.

Keep reading and responding :)

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