Congratulations to Signature Theatre for getting Time Warner to underwrite their 15th Anniversary Season to the extent that they'll be able to sell every ticket for just $15! (See The New York Times announcement here). Hopefully if they're able to give Time Warner enough prominence and credit, other potential sponsors will take note and this will become more the rule than the exception.
Though I think this is pretty big news, I find it interesting that it was posted on TalkinBroadway (THE theatre chat site) over 12 hours ago and no one has commented on it yet. Major works by major playwrights for just $15. Come on people! What does it take?!