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Here's a surprising study from Jakob Nielsen at Alertbox that says that teenagers may not be quite as internet and computer savvy as everyone thinks...plus interesting facts about what teens look for in web design, usability and so forth.
May 18, 2005 in Advertising | Permalink
Not sure how conclusive this study is - first of all, they picked 34 kids in Colorado and California - and "a few in Australia". Second, the finale sheds some light on the types of subjects they chose - they believe teens to be generally uninterested across the board and they believe adults to be cynical across the board... not sure that all web users reflect that psych. probably a useful beginning - but I wonder if it's conclusive.
May 20, 2005 at 07:37 AM
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