Eliran Murphy Group launched a new website last night -- soon to be a group of websites -- focused on building communities of fans for various shows and channeling the fans' enthusiasm to spread the word. Along the way, the fans are rewarded for their evangelism. The umbrella site is TheaterSmart.com and the first two sites are for Little Women the Musical and Slava's Snowshow (coming next).
Since more than two-thirds of tickets are sold by word-of-mouth, these sites will help shows reach potential customers with more credibility than traditional advertising ever could. Friends talking to friends about your show -- what's better than that?