Now here's a bad idea that's picking up steam. Could make a hell of an impact on the publications shows advertise in were we to adopt this strategy. From AdAge.com (you may need to register to read this article, registration is free):
NEW YORK (AdAge.com) -- Only days after financial services giant Morgan Stanley informed print publications that its ads must be automatically pulled from any edition containing "objectionable editorial coverage," global energy giant BP has adopted a similar press strategy.
As I understand it, General Motors did it first in the LA Times when the paper printed something GM didn't like. GM pulled their ads.
While this sort of policy destroys a newspapers credibility, it might also make them more accountable for the negative things they publish. Didn't the New York Times just last week take 2 or 3 needless swipes at Natasha Richardson and Jessica Lange? We all got the point the first time, after that, it's just intentionally trying to drive business away from those shows (disclaimer: I am not a fan of Natasha Richardson either, but I'm just going to take one swipe).