Here's a great idea from Ricola, and I'm very curious to see how it plays out for them. Identify a mystery cougher and offer him/her a Ricola and win up to a million dollars. Depending on how much promotional effort they put behind this, expect to be offered a Ricola if you cough next month.
In college, I interned with the American Red Cross and was a certified Disaster Relief Specialist. The work they do is unparalleled, and I don't know of any better relief organization to help those in need. Please do whatever you can to support their work.
Something the non-profit sector has learned over the years is to look to
innovative ways to maximize their resources and use the models of for-profits to
the benefit of their non-profit work. Blogging is just one way to succeed in
this area and that the investment of talent and time can potential yield many
more resources for not for profit ventures.
Cashed-up and brand-conscious, the net generation spend money on
DVDs, mobile phones and iPods, and advertisers are bending over
backwards to woo them.
Also known as Generation Y and born between 1979 and 1994, these
technology-savvy youngsters wield considerable influence over a
number of industries, according to business information analysts
Advertisers and hi-tech manufacturers are desperate to win them
over, but it is not an easy task.
IBISWorld's general manager (Australia) Jason Baker said the
next 10 years belonged to the net generation, with their spending
habits heavily influencing marketing budgets.
Net-genners spend money on DVDs, mobile phones, iPods, video
games and all manner of hi-tech entertainment, but that's not all,
"Raised in dual-income and single-parent families, this
generation have already had considerable financial responsibility
and they're heavily involved in family purchases, not just in the
outlay of their own pocket money," he said.