Richard Robertson asks "What Now?"

THANKS A MILLION, RICOLA

Here's a great idea from Ricola, and I'm very curious to see how it plays out for them. Identify a mystery cougher and offer him/her a Ricola and win up to a million dollars. Depending on how much promotional effort they put behind this, expect to be offered a Ricola if you cough next month.

SUPPORT KATRINA RELIEF EFFORTS, DONATE TO THE RED CROSS

In college, I interned with the American Red Cross and was a certified Disaster Relief Specialist. The work they do is unparalleled, and I don't know of any better relief organization to help those in need. Please do whatever you can to support their work.

WHY NON-PROFITS SHOULD BLOG

Link.

Something the non-profit sector has learned over the years is to look to innovative ways to maximize their resources and use the models of for-profits to the benefit of their non-profit work. Blogging is just one way to succeed in this area and that the investment of talent and time can potential yield many more resources for not for profit ventures.

CAN YOU HEAR ME NOW?

Yay! It looks like cell phone service may be coming to the NYC Subway system.

GEN Y

From the Sydney Morning Herald comes this look at Generation Y:

Cashed-up and brand-conscious, the net generation spend money on DVDs, mobile phones and iPods, and advertisers are bending over backwards to woo them.

Also known as Generation Y and born between 1979 and 1994, these technology-savvy youngsters wield considerable influence over a number of industries, according to business information analysts IBISWorld.

Advertisers and hi-tech manufacturers are desperate to win them over, but it is not an easy task.

IBISWorld's general manager (Australia) Jason Baker said the next 10 years belonged to the net generation, with their spending habits heavily influencing marketing budgets.

Net-genners spend money on DVDs, mobile phones, iPods, video games and all manner of hi-tech entertainment, but that's not all, Baker said.

"Raised in dual-income and single-parent families, this generation have already had considerable financial responsibility and they're heavily involved in family purchases, not just in the outlay of their own pocket money," he said.